We present the results of our classi catory reading of popular management books, interpreting them in terms of the tacit notions of narrative development and cohesion, emplotted in the background. In this article, we propose that not only works of fiction serve this purpose powerful ideas derive also from popular management books, not only in terms of explicit content but also as what we term, in homage to Lyotard, the grand plots: structures of meaning not usually seen as the overt message of this article. e dominant plots off er the accepted interpretations and guide for actions, whereas alternative plots, available but not most prominent, provide schemes for possible departures from the common wisdom. Although the culture has changed a lot, the principles in these 2 sections are as timeless as the rest of the book.Barbara Czarniawska and Carl Rhodes have argued that managers and entrepreneurs o en learn from popular culture. Carnegie published himself and includes the last 2 invaluable sections. However, this is the Original 1936 Edition which Mr. The revised edition reduced the number of sections from six to four, eliminating sections on effective business letters and improving marital satisfaction. In 1981, a revised edition containing updated language and anecdotes was released. The initial five thousand copies of the book sold exceptionally well, going through 17 editions in its first year alone. In 1934, Leon Shimkin of the publishing firm Simon & Schuster took one of Carnegie's 14-week courses on human relations and public speaking afterward, Shimkin persuaded Carnegie to let a stenographer take notes from the course to be revised for publication. In 2011, it was number 19 on Time Magazine's list of the 100 most influential books.Ĭarnegie had been conducting business education courses in New York since 1912. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. How to Win Friends and Influence People is a self-help book written by Dale Carnegie, published in 1936.
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